How to Use Trends to Stand Out on Campus with Sorority Apparel
How to Use Trends to Stand Out on Campus with Sorority Apparel
Incorporating current trends into your sorority apparel can make a powerful statement and set your chapter apart on campus. Whether you’re planning for Bid Day, recruitment, or just casual sorority events, using trends to guide your apparel choices can help you create memorable, stylish designs that influence other chapters and build brand recognition.
1. Stay True to Your Chapter’s Identity
While trends can help you stay stylish, it’s important to ensure that your designs remain true to your sorority’s values. Your apparel should reflect what your chapter stands for, creating a balance between trendiness and values. This means choosing design elements that align with your chapter’s personality and purpose, but with a modern twist
2. Access Our Monthly Trend Guides
To help you stay on top of the latest trends, we offer our clients monthly trend guides that will keep you updated with the latest designs, color palettes, and style recommendations. These guides provide inspiration for your next event or drop, making it easy to incorporate current trends without feeling overwhelmed. We upload only the most relevant trends gathered from Pinterest/Instagram data, and our boots-on-the-ground marketing team, to ensure that your chapter’s apparel is in tune with what’s in style.
3. Trends vs. Lasting Impressions: Making Your Event Unforgettable
When your apparel reflects the personality of your chapter while incorporating current trends, it leaves a lasting impression that grows and markets for your chapter that extends beyond the event itself. Here’s how:
- Memorable Designs Spark Conversations: Well-thought-out apparel creates buzz and gets people talking. When your design stands out for being both trendy and meaningful, it gives your chapter something to be known for.
- Influence Other Chapters: When you use trendy, custom designs that reflect your chapter’s identity, other chapters will take notice. Your apparel becomes a point of reference for them, influencing the way they think about their own designs and the role of apparel in creating lasting memories. Your chapter doesn’t just stand out—it sets a new standard.
- Creating a Visual Legacy: People remember experiences when they’re associated with something visually striking. Your sorority apparel can become a symbol for a memorable recruitment event or a philanthropy, reminding everyone of your chapter’s spirit and creativity.
- Building Brand Recognition: The more your chapter wears unique, trend-forward apparel that tells a story, the more your chapter will be remembered by others. Over time, this strengthens your chapter’s brand on campus, increases recruitment numbers, making your sorority synonymous with great design and unforgettable moments.